Industry bodiesNon-profit
ASCI (India)
India's self-regulatory body for advertising content standards.
Mumbai, India · founded 1985 · ascionline.in
What ASCI (India) does
The Advertising Standards Council of India handles complaints about misleading, harmful or offensive ads and sets guidelines, including for influencer marketing and dark patterns.
Its code is recognised in Indian broadcasting rules.
How it makes money
Membership fees from advertisers, agencies and media.
Where it meets invalid traffic
Focused on ad content rather than traffic fraud.
Products
- ASCI Code
- Influencer guidelines