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Retail mediaNorth America

Walmart (NYSE: WMT) Leverages Purchase Data To Build A Dominant Retail Media Empire

· 2h ago · Originally reported by Foreign Policy Journal

Walmart (NYSE: WMT) Leverages Purchase Data To Build A Dominant Retail Media Empire

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Foreign Policy Journal.

Read the original at Foreign Policy Journal

Terms in this story

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

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Lesson: Retail and commerce media: ads where people buyLesson: Who owns who in ad tech

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