Cotswold Outdoor Expands Its In-Store Retail Media Network in the UK
· 3h ago · Originally reported by Sixteen:Nine
Cotswold Outdoor is increasing the presence of its in-store retail media network across its UK locations. This move aims to enhance shopper engagement by offering brands more opportunities to advertise directly to customers at the point of sale.
Why it matters
Retail media networks are becoming a key way for retailers to generate new revenue streams and for brands to reach shoppers in physical stores. Expanding these networks can influence purchasing decisions and improve the effectiveness of in-store advertising.
Explain it like I’m new here
It's like putting more TV screens in a store so brands can show ads to shoppers while they shop.
Read the original at Sixteen:Nine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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