Roundup: Six Notable Ad Tech Tools Highlighted for the Week
· 1h ago · Originally reported by Performance Marketing World
A selection of six ad tech tools—C-Centric, THG, Bannerflow, MyWorks, Anzu, and GWI—were featured as notable solutions in the industry this week. These platforms represent a range of offerings, from creative management to data insights and in-game advertising.
Why it matters
Staying updated on emerging and popular ad tech tools helps marketers and advertisers choose the right technologies to improve campaign performance and efficiency.
Explain it like I’m new here
It's like picking the best new gadgets for your school project so you can work smarter and faster.
Read the original at Performance Marketing World
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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