TikTok Enables Programmatic Buying Through Partnership With The Trade Desk
· 12h ago · Originally reported by Campaign UK
TikTok has entered into a partnership with The Trade Desk, allowing advertisers to purchase TikTok ad inventory programmatically. This move opens up TikTok's platform to more automated, data-driven ad buying via a leading demand-side platform.
Why it matters
This development makes it easier for brands and agencies to access TikTok's audience using programmatic tools, potentially increasing ad spend and campaign efficiency on the platform.
Explain it like I’m new here
It's like letting more people use a vending machine to buy snacks instead of waiting in line at a store.
Read the original at Campaign UK
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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