Political ad spending hits record levels, with CTV and sports a big draw
· 7h ago · Originally reported by https://www.thecurrent.com/
This election cycle set records for political advertising spend, with connected TV and sports programming among the biggest beneficiaries as campaigns shifted budgets toward streaming and live events.
Why it matters
Political ad dollars often flow through the same programmatic pipes as commercial advertising, so record election spending shapes demand for CTV inventory and ad tech tools.
Explain it like I’m new here
During elections, campaigns spend so much on TV-style ads that streaming services and sports broadcasts feel like they won the lottery.
Read the original at https://www.thecurrent.com/
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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