Teads Partners With Koddi to Expand Retail Media Access for Teads Inventory
· 2h ago · Originally reported by ad-hoc-news.de
Teads has announced a partnership with Koddi to make its advertising inventory more accessible to retail media buyers. This collaboration aims to streamline the process for retailers and brands to purchase Teads' ad placements through Koddi's platform.
Why it matters
Retail media is a fast-growing segment in digital advertising, and making premium inventory easier to access helps brands reach shoppers more efficiently. Partnerships like this can drive innovation and competition in the retail media space.
Explain it like I’m new here
It's like making it easier for stores to buy spots on a popular billboard by letting them use a new, simpler website.
Read the original at ad-hoc-news.de
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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