Streaming Growth Bolsters Magnite's Long-Term Prospects
· 23h ago · Originally reported by Morningstar
Magnite is seeing positive momentum as streaming platforms capture a larger share of media consumption. This trend is expected to support the company's growth over the long term, given its focus on programmatic advertising for connected TV and digital video.
Why it matters
As more viewers shift to streaming, ad tech firms like Magnite that specialize in programmatic video and CTV stand to benefit, potentially reshaping the digital advertising landscape.
Explain it like I’m new here
More people are watching shows online, so companies that help put ads on those shows are doing better.
Read the original at Morningstar
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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