Stellantis Chooses Amperity to Enhance Customer Data and Personalization
· 2h ago · Originally reported by MarTech Series
Stellantis has selected Amperity's customer data platform to improve how it recognizes and engages customers across its brands and vehicles. The partnership aims to deliver more relevant and personalized experiences by unifying customer data.
Why it matters
This move highlights the growing importance of advanced data platforms in helping large companies create tailored marketing and advertising efforts, which can boost customer loyalty and campaign effectiveness.
Explain it like I’m new here
It's like Stellantis getting a super-organized address book so it can send the right messages to the right people at the right time.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CDP (customer data platform)
A CDP (customer data platform) is software that collects a company's first-party customer data from many sources, unifies it into individual profiles and makes those profiles available to marketing tools.
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