Connected TV Viewing Reaches Record Share in Spain for Q3
· 2h ago · Originally reported by Advanced Television
Connected TV (CTV) usage in Spain reached its highest recorded share during the third quarter of the year. This milestone highlights the growing popularity of streaming and internet-enabled TV platforms among Spanish viewers.
Why it matters
The rise in CTV viewing signals a shift in how audiences consume video content, which impacts where advertisers allocate budgets and how campaigns are targeted.
Explain it like I’m new here
More people in Spain are watching TV through the internet instead of regular channels, so ads are moving there too.
Read the original at Advanced Television
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