Sequel Unveils AI Agents Leveraging Website and Webinar Data for Marketing Automation
· 2h ago · Originally reported by MarTech Series
Sequel has launched AI agents that use first-party website and webinar data to automate marketing tasks. These agents analyze audience engagement and content, helping marketers plan campaigns and repurpose sessions, while still allowing for human approval before outreach.
Why it matters
This development highlights the growing use of AI in digital marketing, especially in leveraging first-party data for more personalized and efficient campaign management.
Explain it like I’m new here
It's like having a smart robot assistant that watches your online events and website, then helps you send the right messages to people who are interested.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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