Rokt Ads Sees Growth in Digital Checkout Commerce Media
· 2h ago · Originally reported by Beet.TV
Rokt Ads is focusing on expanding commerce media opportunities at the digital checkout stage, aiming to replicate the impulse buying experience found in physical retail. The company is leveraging technology to present relevant offers to consumers as they complete online purchases.
Why it matters
This approach highlights the growing importance of commerce media in digital advertising, especially as brands seek new ways to engage consumers and drive incremental sales at key moments in the purchase journey.
Explain it like I’m new here
It's like putting candy bars by the online checkout so people might add them to their cart at the last minute.
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