Kristi Argyilan Urges Commerce Media to Move Beyond Vanity Metrics
· 4h ago · Originally reported by The Drum
Kristi Argyilan has called on the commerce media sector to focus less on superficial metrics like CPM savings and more on meaningful business growth indicators. She argues that prioritizing cost-cutting over real performance can hinder long-term success.
Why it matters
This matters because many in digital advertising still rely on basic metrics that don't reflect true business impact, potentially leading to misguided strategies.
Explain it like I’m new here
It's like bragging about buying the cheapest shoes, even if they fall apart quickly, instead of getting ones that last.
Terms in this story
CPM (cost per mille)
CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions; "mille" is Latin for thousand.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
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