Goodway Assists Brands in Expanding Commerce Media Beyond Traditional Metrics
· 1h ago · Originally reported by The Drum
Goodway is working with brands to help them grow their commerce media efforts by looking past standard performance indicators. The company is focusing on new strategies and measurement approaches to drive better results in retail and commerce media.
Why it matters
As commerce media becomes more important for brands, finding ways to measure success beyond basic metrics can lead to more effective campaigns and improved return on investment.
Explain it like I’m new here
It's like using more than just your test scores to see how well you're doing in school—looking at other signs of progress too.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Go deeper
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