Salesforce Hunter Integrates Demandbase Intent Data for Sales Cloud Users
· 2h ago · Originally reported by PPC Land
Salesforce's Hunter agent now gives Sales Cloud teams access to Demandbase's buying group, intent, and engagement signals as part of a pilot program. Details on pricing, general availability, and data limits have not been disclosed.
Why it matters
Integrating intent data directly into sales tools can help sales and marketing teams better identify and prioritize potential customers, improving efficiency and targeting.
Explain it like I’m new here
It's like giving salespeople a map that shows which shoppers are most interested, so they know who to talk to first.
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