Quad Grows Retail Media Network as Analysts Set $13 Price Target
· 4h ago · Originally reported by AD HOC NEWS
Marketing services company Quad is expanding its retail media network offering. Analysts have set a price target of USD 13.00 on Quad's stock, signaling confidence in the company's growth strategy.
Why it matters
Quad's push into retail media shows how traditional print and marketing services firms are pivoting to capture ad dollars flowing into retailer-owned ad platforms, a rapidly growing segment of digital advertising.
Explain it like I’m new here
It's like a printing company deciding to also sell ad space inside stores, and stock experts think that move could make the company worth more.
Read the original at AD HOC NEWS
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Go deeper
Related stories
Moloco Earns IAB Europe's First Ad Tech Retail Media Certification
IAB Europe has certified Moloco under its Retail Media Certification Programme. Moloco is the first ad tech vendor to earn the credential, representing an expansion of the standards initiative beyond retailers and retail media networks.
UK Retail Media Ad Spend Hits £2bn With 32% Growth in First Half of 2026
UK retail media ad spending reached £2 billion in the first half of 2026, reflecting a 32% year-over-year increase. The figures underscore the rapid expansion of retailer-owned advertising platforms in the British market.
Walmart Connect Partners With Warner Bros. Discovery for Linear TV Data Targeting
Walmart Connect is extending its first-party shopper data into linear television through a partnership with Warner Bros. Discovery. The move allows advertisers to target audiences on traditional TV networks using retail purchase insights.
Prime Day Drives Advertisers to Increase Amazon Video and DSP Spending
Advertisers are ramping up spend on Amazon's video and demand-side platform around Prime Day, finding it difficult to justify not investing when the returns are measurable and tied directly to e-commerce performance. Despite concerns about…
Albertsons’ Retail Media Chief Departs Abruptly
The executive leading Albertsons' retail media division has left the company unexpectedly. No further details about the departure or interim leadership have been provided.
Cotswold Outdoor Expands Retail Media Network With 149 New In-Store Screens
Cotswold Outdoor has increased its retail media footprint by installing 149 additional digital screens across its stores. This move aims to enhance in-store advertising opportunities for brands and improve customer engagement.