Programmatic DOOH Platform Market Projected to Grow Significantly by 2034
· 5h ago · Originally reported by openPR.com
The market for programmatic digital out-of-home (DOOH) advertising platforms is expected to reach $47.9 billion by 2034. Growth is being driven by the adoption of AI technologies that enhance outdoor advertising capabilities.
Why it matters
This trend highlights the increasing role of automation and artificial intelligence in outdoor advertising, making campaigns more efficient and targeted.
Explain it like I’m new here
It's like using smart robots to choose and show ads on billboards, making outdoor ads work better and reach more people.
Read the original at openPR.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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