Programmatic DOOH hit $1.339bn in 2025, just 7% of digital OOH, WOO finds
· 3h ago · Originally reported by PPC Land
Programmatic DOOH hit $1.339bn in 2025, just 7% of digital OOH, WOO finds
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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