Predictive AI Seen as Key to Advancing Programmatic Advertising
· 19h ago · Originally reported by www.thecurrent.com
The article discusses how predictive artificial intelligence can enhance programmatic advertising by improving targeting and campaign efficiency. It suggests that AI-driven insights could help advertisers make better decisions in real time.
Why it matters
Predictive AI could make programmatic advertising more effective by automating smarter decisions, potentially increasing return on ad spend and reducing wasted impressions.
Explain it like I’m new here
It's like having a super-smart robot that helps pick the best ads to show people, so advertisers don't waste money.
Read the original at www.thecurrent.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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