Particular Audience Unveils Digital Trade Media Solution for Trade Marketing
· 7h ago · Originally reported by ADWEEK
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
Why it matters
This development highlights the ongoing shift of traditional trade marketing into digital formats, enabling more targeted and measurable campaigns for B2B audiences.
Explain it like I’m new here
It's like moving store flyers for business buyers from paper to the internet, so companies can reach each other more easily.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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