Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
· 2h ago · Originally reported by PPC Land
Brands with over $1bn in revenue use OOH at 58%, against 10% below $50m. Digital adoption reached 3.4%, but returns vary widely. Why is the spread so wide?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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