Ad-to-Sales Ratio for Top 25 US Advertisers Declines to 5.5% in 2025, Says WARC
· 2h ago · Originally reported by MediaNews4U
According to WARC, the top 25 US advertisers reduced their ad-to-sales ratio from 6.1% in 2019 to 5.5% in 2025. This indicates a trend of major brands allocating a smaller portion of their revenue to advertising over the past several years.
Why it matters
Tracking how much leading advertisers spend relative to their sales helps gauge industry confidence, budget priorities, and the evolving role of advertising in business growth strategies.
Explain it like I’m new here
Big companies are spending a smaller slice of their money on ads than they did a few years ago, like buying fewer snacks with their allowance.
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