DMG Media's Social-Only Briefs Drive 30% of New Media Revenue After One Year
· 2h ago · Originally reported by Digiday
DMG Media reports that its New Media division, launched a year ago, now generates 30% of its revenue from social-only briefs. This growth is fueled by content developed with creators and targeted at younger audiences on social platforms.
Why it matters
This highlights how publishers are adapting to shifts in audience behavior by investing in social-first content strategies, which can diversify revenue streams beyond traditional digital advertising.
Explain it like I’m new here
It's like a newspaper making special stories just for TikTok and Instagram, and now a big chunk of their money comes from those stories.
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