Norway fines Microsoft's Xandr NOK 92m over Grindr users' sensitive data
· 1h ago · Originally reported by PPC Land
Ad exchange relayed sexual orientation data to potentially thousands of firms from July 2018 to April 2020. Can an ad intermediary rely on an app's consent?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Reseller
A reseller is a company authorised to sell a publisher's ad inventory through an ad system account that it controls, rather than the publisher's own account, and labelled RESELLER in ads.txt.
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