New Study from Circana and Best Buy Ads Shows Retail Media's Reach Goes Far Beyond the Click
· 2h ago · Originally reported by Circana
New Study from Circana and Best Buy Ads Shows Retail Media's Reach Goes Far Beyond the Click
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Circana.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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