Morrisons Ends Instacart Caper Carts Trial as DoorDash Acquisition Talks Progress
· 5h ago · Originally reported by Retail Technology Innovation Hub
UK supermarket Morrisons has discontinued its trial of Instacart's AI-powered Caper Carts, coinciding with ongoing acquisition discussions involving DoorDash. The move suggests a shift in Morrisons' technology strategy as its business landscape changes.
Why it matters
This matters because it highlights how major retail and technology partnerships can shift quickly, especially during acquisition talks, impacting the adoption of new in-store retail media and checkout technologies.
Explain it like I’m new here
It's like a store trying out smart shopping carts, but stopping because someone might buy the company that makes them.
Read the original at Retail Technology Innovation Hub
Related stories
DoorDash Reportedly in Talks to Acquire Instacart for $17 Billion
DoorDash is reportedly close to acquiring Instacart in a deal valued at around $17 billion. The news has raised concerns among investors, though specific reasons for their unease are not detailed in the excerpt.
Stagwell Acquires Freestar to Expand Supply-Side Ad Tech Capabilities
Stagwell has acquired Freestar, aiming to strengthen its position on the supply side of the ad tech ecosystem. The move is part of Stagwell's broader strategy to enhance its digital advertising offerings. Anthropic has also filed for an…
DoorDash Reportedly Considering $17 Billion Acquisition of Instacart
DoorDash is reportedly exploring the acquisition of Instacart for around $17 billion. This development comes as Instacart winds down its Caper Carts business, signaling a potential shift in strategy for both companies.
NBCUniversal to Take Over FreeWheel Amid Corporate Split
NBCUniversal will assume control of FreeWheel, the ad tech platform, as part of a broader corporate separation. Additionally, Instacart is reportedly up for sale, with DoorDash expressing interest in acquiring the company.
Instacart Considers Sale Amid Interest From Competing Companies
Instacart is reportedly exploring the possibility of selling the company, with several rival firms evaluating potential acquisition offers. No specific buyers or deal values have been disclosed at this stage.
DoorDash Reportedly Considers Instacart Deal Amid Amazon Competition
DoorDash is reportedly exploring a potential deal with Instacart, as competition with Amazon intensifies in the online grocery and delivery sector. The move could reshape the landscape for digital advertising and retail media within these…