Seedtag Deploys Robots for Mobile Out-of-Home Ad Campaign in Manhattan
· 2h ago · Originally reported by Sixteen:Nine
Seedtag has launched an out-of-home advertising campaign in Manhattan using mobile robots to promote its brand. The campaign leverages physical robots to deliver ad messages in public spaces, blending technology with traditional outdoor advertising.
Why it matters
This approach highlights how ad tech companies are experimenting with innovative formats that merge digital and physical advertising, potentially reaching audiences in new and memorable ways.
Explain it like I’m new here
It's like sending remote-controlled cars with billboards around the city to show ads where lots of people can see them.
Read the original at Sixteen:Nine
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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