MINT Square and Adsquare Collaborate on Geo-Contextual Targeting and POS Measurement
· 1h ago · Originally reported by ADWEEK
MINT Square has formed a partnership with Adsquare to enhance geo-contextual targeting and point-of-sale (POS) measurement capabilities. The collaboration aims to provide advertisers with improved tools for reaching audiences based on location data and measuring the impact of campaigns at retail locations.
Why it matters
This partnership matters because it helps advertisers better understand and target consumers based on where they are and how their ads drive real-world purchases, making campaigns more effective.
Explain it like I’m new here
It's like using a map to show ads to people near a store and then checking if they actually went inside to buy something.
Terms in this story
Contextual targeting
Contextual targeting places ads based on the content being viewed, such as the topic, keywords or sentiment of a page, video or app, rather than on data about the individual viewer.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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