Microsoft Eyes Higher Fees for AI Agents as Google Targets New Ad Opportunities
· 23h ago · Originally reported by Benzinga
Microsoft is considering raising prices for its AI-powered agents as they take on more complex tasks. Meanwhile, Google is exploring fresh advertising opportunities driven by advancements in AI technology.
Why it matters
AI is rapidly changing how digital advertising works, with tech giants like Microsoft and Google adjusting their business models. These shifts could impact ad pricing, targeting, and the overall value advertisers get from AI-powered platforms.
Explain it like I’m new here
It's like your favorite game adding new features and charging more, while another company finds new ways to show ads in the game.
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