Meta says partnership ads cut incremental purchase costs 45% in EMEA tests
· 2h ago · Originally reported by PPC Land
IPA data puts creators at 151 on long-term ROI but 99 short term, Meta tells EMEA brands. Can tests run at 92% confidence settle what creator spend returns?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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