Mediaplus UK Says AI Is Linking Media Planning and Buying Workflows
· 4d ago · Originally reported by VideoWeek
Mediaplus UK, part of the Mediaplus agency network, is using AI to bridge its media planning and buying operations, according to Nick Tong, Managing Partner, Media & Data. Tong says this connection speeds up the process of receiving campaign-related information and delivers meaningful benefits for the agency.
Why it matters
Agencies have long kept planning and buying in separate systems and teams; AI tools that unify them could make campaign setup faster and reduce manual handoffs.
Explain it like I’m new here
It's like the person who designs the recipe and the cook in the kitchen now sharing one screen instead of passing notes.
Read the original at VideoWeek
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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