Magnite Launches Marketplace for Live Streaming Ad Inventory
· 18h ago · Originally reported by Media in Canada
Magnite has introduced a new marketplace dedicated to live streaming advertising inventory. This platform aims to connect advertisers with live streaming content, expanding programmatic access to real-time video opportunities.
Why it matters
Live streaming is a fast-growing segment in digital media, and making its ad inventory available programmatically helps advertisers reach audiences in real time and at scale.
Explain it like I’m new here
It's like opening a new section in a store where brands can buy ads during live TV shows, but all online.
Read the original at Media in Canada
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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