Magnite Expands Gracenote CTV Deal as Analysts Weigh Valuation
· 29h ago · Originally reported by Yahoo Finance Singapore
Magnite (MGNI) has expanded its deal with Gracenote around connected TV inventory, prompting a look at whether the stock is undervalued. The piece frames the partnership as a driver of Magnite's CTV advertising position. No financial terms were disclosed in the excerpt.
Why it matters
Magnite is the largest independent sell-side ad platform, so its CTV partnerships signal where premium video ad buying is heading and how independent players compete with Google and Amazon.
Explain it like I’m new here
It's like a marketplace that helps TV channels sell their ad space online getting a bigger partnership to organize and sell even more shows' ads.
Read the original at Yahoo Finance Singapore
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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