Explainer: AI's Growing Role in Programmatic Advertising
· 4d ago · Originally reported by Exchange4Media
Exchange4Media published a piece by Rob Leach examining how artificial intelligence is reshaping programmatic advertising. No further details were provided in the excerpt.
Why it matters
AI is increasingly embedded in bidding, targeting and optimization decisions within programmatic platforms, making it a topic every ad-tech professional needs to understand.
Explain it like I’m new here
Imagine an auction where a robot decides what ads you see and how much to pay for showing them to you — that's AI running the programmatic show.
Read the original at Exchange4Media
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