AI's Potential to Transform Digital Advertising Beyond Search and Social
· 2h ago · Originally reported by Analytics Insight
Artificial intelligence is poised to impact digital advertising in areas outside of traditional search engines and social media platforms. The technology could enable more personalized ad targeting, improved campaign optimization, and new creative formats across various digital channels.
Why it matters
AI's expanding role in advertising could lead to more effective campaigns and better user experiences, changing how brands reach audiences online.
Explain it like I’m new here
It's like having a super-smart robot that helps companies show the right ads to the right people, not just on Google or Facebook, but everywhere online.
Read the original at Analytics Insight
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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