Ahold Delhaize Uses AI to Enhance Its Retail Media Offerings
· 23h ago · Originally reported by grocerydive.com
Ahold Delhaize is leveraging artificial intelligence to strengthen its retail media capabilities. The company aims to use AI to optimize ad placements and improve targeting for brands advertising on its platforms.
Why it matters
Retailers are increasingly using AI to make their advertising channels more effective, helping brands reach shoppers more efficiently and driving new revenue streams.
Explain it like I’m new here
It's like a grocery store using a smart robot to help brands put their ads in the best spots so more shoppers notice them.
Read the original at grocerydive.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
GSTV Explores Future Trends for Retail Media in Convenience Stores
GSTV is examining the evolving landscape of retail media within the convenience store sector. The focus is on how digital advertising and data-driven strategies are shaping shopper engagement and brand partnerships in these retail…
Marina Mall Abu Dhabi and Hypermedia Announce Retail Media Partnership
Marina Mall Abu Dhabi has entered into a partnership with Hypermedia to enhance its retail media offerings. The collaboration aims to leverage digital advertising solutions within the mall environment to improve shopper engagement and…
Marketers Reevaluate Strategies for In-Store Retail Media
Marketers are reassessing how they use retail media within physical stores. This shift reflects changing priorities and strategies as brands seek to optimize the effectiveness of in-store advertising channels.
JB Hi-Fi Expands Retail Media Network Across In-Store and Online Channels
JB Hi-Fi is enhancing its retail media network by integrating both in-store and online advertising opportunities. This move aims to create a more connected experience for brands seeking to reach shoppers at multiple touchpoints.
Kroger Study Links Retail Media Creative Quality to Conversion Rates
Kroger has released a study examining how the quality and type of creative used in retail media campaigns impacts conversion rates. The findings suggest that creative elements play a significant role in driving shopper actions within…
Consolidation Predicted for Australian Retail Media Sector
Industry expert Mark Ritson has forecasted a wave of consolidation within Australia's retail media landscape. This suggests that smaller retail media networks may merge or be acquired as the market matures and competition intensifies.