Swivel Executive Touts Agentic AI for Automating Media Trading Workflows
· 4d ago · Originally reported by VideoWeek
Jonas Olsen of Swivel argues that agentic AI can resolve long-standing inefficiencies in media trading by automating repetitive manual tasks. This shift aims to free up human traders to focus on strategic relationship building and revenue generation rather than operational overhead.
Why it matters
It highlights the emerging trend of using autonomous AI agents to streamline programmatic advertising operations, potentially reducing costs and improving speed in digital ad buying.
Explain it like I’m new here
Imagine if a smart robot handled all the boring paperwork for buying ads, so people could spend their time making friends with clients instead.
Read the original at VideoWeek
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