Indian Marketers Hesitant on ChatGPT Ads Due to High Costs and Low Conversions
· 2h ago · Originally reported by Moneycontrol.com
Marketers in India are cautious about investing in ChatGPT advertising, citing high costs and underwhelming conversion rates. Many are taking a wait-and-watch approach before committing significant budgets to this new ad format.
Why it matters
This highlights the challenges of adopting emerging AI-driven ad platforms, especially when performance and pricing are uncertain. Marketers need to see clear value before shifting spend from established channels.
Explain it like I’m new here
It's like trying a new, expensive vending machine that doesn't give out enough snacks, so people are waiting to see if it gets better before using it more.
Read the original at Moneycontrol.com
Terms in this story
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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