Advertisers See Lower Engagement From Paid ChatGPT Visits Compared to Paid Search
· 6h ago · Originally reported by MediaPost
Advertisers are observing that users who arrive via paid placements on ChatGPT are less attentive to ads than those coming from paid search campaigns. This suggests a difference in user behavior and engagement between conversational AI platforms and traditional search engines.
Why it matters
Understanding how users interact with ads on new AI-driven platforms like ChatGPT helps advertisers allocate budgets more effectively and adapt strategies as digital advertising evolves.
Explain it like I’m new here
It's like people pay less attention to ads when chatting with a robot than when searching on Google.
Read the original at MediaPost
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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