goTom Launches AI-Driven Platform for Connected TV Ad Sales Management
· 2h ago · Originally reported by ExchangeWire
goTom has introduced an Ad Sales Management Platform designed to streamline connected TV (CTV) advertising. The platform integrates CRM, order management, and automation features, aiming to help ad sales teams operate more efficiently in the rapidly expanding CTV market.
Why it matters
As CTV advertising grows, tools that automate and unify sales processes can help companies keep up with increasing demand and complexity, making ad buying and selling smoother.
Explain it like I’m new here
It's like giving TV ad sales teams a smart robot assistant to help them organize and sell ads faster.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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