Google Rolls Out AI-Powered Search Ads Globally Amid Slower Ad Growth
· 33h ago · Originally reported by TechCrunch
Google is expanding its AI-driven Search advertising products to global markets in response to a slowdown in its core advertising revenue growth. This move aims to enhance ad targeting and efficiency for advertisers worldwide.
Why it matters
As Google faces slower growth in its main ad business, expanding AI-powered ad tools could help advertisers reach audiences more effectively and maintain Google's leadership in digital advertising.
Explain it like I’m new here
Google is using smarter computer programs to help show better ads to people everywhere because its usual ad business isn't growing as fast.
Read the original at TechCrunch
Terms in this story
Ads in AI assistants and AI search
Ads in AI assistants and AI search are paid placements that appear within or beside AI-generated answers, such as in Google's AI Overviews or ChatGPT, often matched to the conversation's context.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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