Google Ads to Auto-Import Promotions from Advertisers’ Websites
· 3h ago · Originally reported by Search Engine Land
Google Ads will begin automatically extracting promotional offers directly from advertisers’ websites. This update aims to streamline the process of displaying current deals in ad campaigns without requiring manual input from advertisers.
Why it matters
Automating the import of promotions can save advertisers time and ensure ads reflect up-to-date offers, but it also raises questions about control and accuracy of ad content.
Explain it like I’m new here
It's like Google reading a store's sale signs and putting them in ads without the store owner having to tell them.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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