Google Ads Introduces Percentage-Based Spend Limits for Display and Partner Channels
· 2h ago · Originally reported by PPC Land
Google Ads will allow advertisers to set daily spend caps for Display and partner channels as a percentage of their average budget, starting October 15. Additionally, the Display Expansion on Search feature will be discontinued in February 2027.
Why it matters
This change gives advertisers more control over how much of their budget is allocated to lower-priority channels, potentially improving campaign efficiency and transparency.
Explain it like I’m new here
It's like telling your lunch money to only spend a small part on snacks, so you don't run out for your main meal.
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