Google Ads Introduces Display Spend Caps and Channel Ranking Options
· 2h ago · Originally reported by PPC Land
Google Ads has rolled out new features allowing advertisers to set percentage-based caps on Display and partner network spending. Advertisers can also now rank channels according to their preferences, giving them more control over budget allocation.
Why it matters
These updates give advertisers finer control over where and how their budgets are spent, helping optimize campaign performance and avoid overspending on less effective placements.
Explain it like I’m new here
It's like telling your parents you only want to spend a certain part of your allowance on snacks, and picking which stores to shop at first.
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