Google Ad Click Growth Slows to 8% in Q3 as Cost Per Click Rises
· 18h ago · Originally reported by PPC Land
Google reported an 8% increase in ad clicks for the third quarter, a slower pace compared to the 11% growth seen over the past nine months. Advertisers paid 4% more per click, while the number of ads shown on partner sites dropped by 14%.
Why it matters
Changes in click growth and ad pricing directly affect advertisers' budgets and Google's revenue. A decline in partner site ads may impact the wider digital advertising ecosystem.
Explain it like I’m new here
It's like Google sold more tickets to its show, but each ticket cost a bit more and there were fewer shows at other theaters.
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