fullthrottle.ai Names Jon Camerata as Chief Revenue Officer to Drive Growth
· 1h ago · Originally reported by MarTech Series
fullthrottle.ai has appointed Jon Camerata, formerly of LOCALiQ, as its new Chief Revenue Officer. Camerata will oversee revenue strategy and go-to-market initiatives for the AI-powered ad tech platform targeting mid-market brands, agencies, and media companies.
Why it matters
Leadership changes in ad tech firms can signal shifts in business strategy and growth ambitions, especially as AI-powered solutions become more central to digital advertising.
Explain it like I’m new here
A company that helps others advertise online just hired a new boss to help them grow faster.
Read the original at MarTech Series
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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