Former Utiq and Xandr/Microsoft Executive Joins Illuma to Advance AI Ad Tech
· 13h ago · Originally reported by ADWEEK
A former leader from Utiq and Xandr/Microsoft has joined Illuma, a company specializing in AI-powered advertising decisioning. The move is aimed at helping Illuma scale its technology and expand its presence in the ad tech industry.
Why it matters
Leadership changes involving experienced ad tech executives can accelerate innovation and growth for companies developing advanced advertising solutions.
Explain it like I’m new here
It's like a top coach joining a sports team to help them play smarter and win more games using new strategies.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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