OpenAI Introduces Visual Format and Enhanced Ad Measurement for ChatGPT
· 2h ago · Originally reported by MediaPost
OpenAI has launched a new visual format for ChatGPT and improved tools to measure the effectiveness of ads within the platform. These updates aim to help advertisers better understand and optimize their campaigns on ChatGPT.
Why it matters
Accurate measurement and new ad formats are crucial for advertisers to assess performance and allocate budgets effectively, especially as AI-driven platforms like ChatGPT become more popular.
Explain it like I’m new here
It's like adding pictures to a talking robot and giving you a better way to see how many people liked your ad.
Read the original at MediaPost
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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