Forecast: UK ad spend to reach record £14bn in Q4
· 3d ago · Originally reported by Advanced Television
Forecast: UK ad spend to reach record £14bn in Q4
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Advanced Television.
Read the original at Advanced Television
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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