Best Buy Uses Connected TV to Drive Commerce Through Retail Media
· 13h ago · Originally reported by The Drum
Best Buy is leveraging connected TV (CTV) as a key channel to power its retail media strategy, aiming to turn TV viewers into shoppers. The company is integrating commerce capabilities into CTV campaigns to connect advertising directly with purchase opportunities.
Why it matters
This shows how retailers are using digital TV ads not just for brand awareness, but to directly influence shopping behavior, blending media and commerce in new ways.
Explain it like I’m new here
It's like watching a TV ad and being able to buy what you see right from your couch, thanks to smart technology.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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